ARCHIVED LIVESTREAM– Order takers don’t make sales. Order takers sound rushed, usually answer questions with yes or no and seldom ask questions. A sales maker will master the art of listening, take whatever time is necessary to present a solution, be prepared to address objections and always ask for the sale. Sales is never about price. You can only be compared on price when you fail to present a better value. A sales maker will differentiate their solutions from their competitors and provide a better value.